There are so many questions have been raised about the social networking (SNS) like . Facebook, LinkedIn, MySpace and Twitter on our daily lives. Various findings presented a clear cut rich and complex picture of the role that digital technology plays in our social lives. Wherever possible we seek to access the social networking sites(SNS)  just to know people’s varying social behaviors and attitudes or other demographic characters such as age, gender and social life.

A study shows that number of people of those who are using social networking sites has nearly doubled since 2008. According to a survey, Facebook dominates SNS space by 92%. There is a considerable variance in the way people use various social networking sites like 52% of Facebook users, 33% of Twitter users engage daily while only 7% of MySpace and 6% of LinkedIn.

On . Facebook on an average day:

  • 15% of Facebook users update their own status.
  • 22% comment on another’s post or status.
  • 20% comment on another user’s photos.
  • 26% “Like” another user’s content.
  • 10% send another user a private message


So this shows that there is a big impact of social networking in our life. So lets talk about the impact of getting attached with social networking sites.


Social networking has changed the way we’d once communicate with friends and family. Social sites have becomes  an effortless means of communication with someone sitting over all the way across the world communicating with you in no time. Facebook is topping the list of communication. Its not just a mere communication but it also helps in finding lost friends, sending invitation, sharing pictures and so on.


Teenagers are often attracted towards the latest technology and wanted to adapt them. Social networking sites have a greater impact on the trendy live of youngsters. They don’t mind spending quality time on tweeting or updating their status.


Recruitment is another factor that has been quite responsive to the ongoing social media phase. The broader reach and entering a particular profession or class or forum to pick the right candidate for that particular job is said to be one of the key reasons. Recruitment by using these social channels have been quite effective, albeit everything comes with a fair share of pros and cons.


There is no other best to promote your product on social networking sites. There are billions of potential members joined these sites and the best part is you can easily choose your target audience based on the age, geographic, sex, profession and so on. That is the reason why so many companies are attracted towards their marketing campaign on these sites because not only they can target their desired audience but also it helps them to generate lot of revenue. And the good part is it cost them a less expensive than there are other marketing tools available in market.

Entertainment :

Playing games and challenging your friends to beat you is another aspect of Social sites. There are thousand’s of games available on these sites. Members of these sites also come to know about various events of their favorite celebrity or their interested line of fields. You can also get various tickets and passes for these events all those information are easily available and updated on these sites.

Just as a coin has two sides, social networks have their shades of white and grey. While binding the world closer and closer, they bring in bountiful changes.


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